Revenue Attribution & Digital Performance

Know Exactly Which Marketing Investments Drive Revenue

Your agency reports clicks. Your dashboard shows green arrows. But when leadership asks for ROI, you don't have a clear answer. We fix that.

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Most Businesses Can't Answer a Simple Question

"Which marketing spend actually drove revenue?"

You're investing across paid search, social, email, SEO, and maybe offline channels. Your agency reports clicks, impressions, and "assisted conversions." Your dashboard shows green arrows. But when leadership asks for ROI, you can't give a clear answer.

You might recognize these symptoms:

  • error Agencies report metrics that look good but don't connect to sales
  • error Multiple tools show conflicting data
  • error You're making budget decisions based on incomplete information
  • error Digital and offline channels feel impossible to compare
  • error "It's hard to measure" has become an accepted excuse

If any of these sound familiar, you're not alone. And you're probably spending more than you need to.

Attribution That Actually Works

We've built a proprietary methodology that connects marketing activity to revenue outcomes. It works across digital channels with frameworks that extend to offline and traditional media.

Diagnostic & Audit

Comprehensive review of your current tracking setup: where it breaks down, what's missing, what's misattributed.

Attribution Framework

Custom measurement architecture designed for your business, your channels, and your tech stack. Not a template.

Implementation Roadmap

Prioritized plan with clear milestones. You and your team execute; we guide and review.

Performance Visibility

Clear reporting on what's working and what isn't. Decisions based on revenue connection, not platform-reported vanity metrics.

Ongoing Optimization

Continuous refinement as your marketing evolves and data quality improves.

This Service Is Right for You If...

  • check Marketing leaders justifying spend to boards
  • check CEOs tired of "it's hard to measure" excuses
  • check Scaling paid media with lost visibility
  • check Multi-channel marketing with no unified view
  • check Preparing for growth needing infrastructure

This may not be the right fit if:

  • • You're looking for someone to run your campaigns (we do strategy, not execution)
  • • You need results in 2 weeks (proper attribution takes time to build)
  • • You're not willing to invest in tracking infrastructure

Industry Applications

Serving Key Markets

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Automotive Retail

Connect marketing spend to actual vehicle sales, not just lead counts. Build attribution that accounts for long sales cycles and multiple touchpoints.

Hospitality & Gaming

Measure true ROI across digital, direct mail, and partnerships. Attribute bookings and visits to specific campaigns and channels.

Retail & E-commerce

Solve omnichannel measurement. Connect campaigns to transactions across online and in-store purchases.

→ See all industries we serve
Attriqs

Powered by Our Platform

Our methodology lives inside Attriqs

The attribution framework we consult on is operationalized through Attriqs - our revenue platform. Its attribution product delivers multi-touch attribution, marketing mix modeling, and AI-driven insights, now alongside a CRM and the MosAIc AI that works across both. Strategy and technology, together.

Frequently Asked Questions

What makes your attribution approach different? expand_more
Most agencies rely on platform-reported metrics: what Google, Meta, or LinkedIn tell you. Those numbers are self-serving and often duplicated across platforms. We build frameworks that track the actual customer journey and connect to your revenue data.
Do you only work with digital marketing? expand_more
Our core methodology focuses on digital channels where tracking is most precise. We also develop frameworks for integrating offline channels, traditional media, and other touchpoints into your overall attribution picture.
How long does it take to see results? expand_more
Initial insights from our diagnostic phase come within weeks. Full implementation is phased, typically 2-4 months depending on complexity but delivers value throughout.
What if our data quality is poor? expand_more
That's common. Part of our diagnostic identifies data gaps. We build roadmaps that improve data quality alongside attribution capabilities. You don't need perfect data to start.
Do you implement the tracking or just advise? expand_more
We focus on strategy and oversight. Your team or technical partners handle implementation with our guidance. Hands-on implementation support is available for specific situations at additional scope.

Ready to Know What's Actually Working?

Start with a discovery conversation. We'll discuss your current measurement challenges and whether our approach fits your situation.

Schedule a Discovery Call