inventory_2 Consumer Goods

Consumer Goods Consulting

Direct-to-Consumer Growth. Brand Impact. Demand Clarity.

The gap between brands and consumers is closing. We help you navigate the shift to DTC while maximizing retail relationships through better data.

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What Consumer Goods Brands Get Wrong

CPG brands often struggle with the "black box" of retail sales while simultaneously trying to scale low-margin DTC channels. Without a unified data strategy, you're flying blind in both directions.

Common challenges we see:

  • error DTC channels growing revenue but bleeding profit (CAC issues)
  • error Complete disconnect between digital marketing and shelf sales
  • error Lack of owned first-party data (reliance on retailer data)
  • error Inventory mismatch due to poor demand forecasting
  • error Loyalty programs that fail to engage beyond discounts

How Our Core Practices Apply

monitoring

Revenue Attribution

Balance brand building with performance. Measure the retail lift of digital spend.

  • check Media Mix Modeling (MMM)
  • check DTC unit economics (CAC/LTV)
  • check Retail lift analysis
  • check Promo effectiveness
Learn about Attribution arrow_forward
hub

CRM Strategy

Build your own audience. Reduce reliance on retailer data and paid media retargeting.

  • check 1st party data strategy
  • check Direct relationship building
  • check Subscription retention
  • check Community engagement
CRM for Consumer Goods arrow_forward
psychology

AI Strategy

Predict what will sell. Optimize supply chain. Personalize mass marketing.

  • check Demand forecasting
  • check Supply chain insights
  • check Trend detection
  • check Review analysis
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Why We Understand Consumer Goods

We understand the delicate balance between brand equity and performance marketing. Our experience includes:

  • verified Scaling DTC brands from launch to 8-figure revenue
  • verified Integrating Amazon data into broader attribution models
  • verified Solving subscription churn issues through better CRM
  • verified Navigating the "Brand vs Performance" budget conflict

Additional Services

See Use Cases →

Frequently Asked Questions

Do you work with startups or established brands? expand_more
Both. We help startups scale data-first from day one, and we help established brands modernize their approach to direct-to-consumer and digital measurement.
Can you help with Amazon attribution? expand_more
Yes. Amazon Marketing Cloud and other tools allow for better assessment of Amazon's role. We integrate this into your broader view of media effectiveness.
How do we measure "branding" campaigns? expand_more
Brand campaigns drive lift in organic search, direct traffic, and retail conversion. We measure these "halo effects" so you can justify brand investment with data.

Ready to Grow Your Brand?

Start with a discovery conversation. We'll discuss how to balance DTC growth and retail presence with data.

Schedule a Discovery Call